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Hope Frank | Chief Marketing Officer

Global Chief Marketing Officer

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Vodafone - Infinite Reality

Infinite Reality, the global leader powering immersive, virtual experiences partnered with telco giant DAB Vodafone to develop and unveil a remarkable Metaverse Showroom experience.

The interactive digital experience illustrated the transformative potential of DAB technology which enables businesses across various sectors to convert physical goods into tradable digital assets in new online markets via the blockchain-secured platform. The virtual showroom, powered by Infinite Reality’s cutting-edge immersive spatial technology, showcased Vodafone's Digital Asset Broker (DAB) platform, a key element of Vodafone's new 'Economy of Things' initiative, during London Tech Week.