Challenge
Virgin Media is a top UK cable pay TV operator and offers a multiscreen, TV everywhere service with the Virgin TV Anywhere Platform, a cloud-based video streaming service which offers all Virgin cable customers 77 live channels and more than 2,500 hours of TV On Demand via the web, Virgin Media’s TiVo platform or via mobile and tablet apps. Virgin offers channels with something for everyone – from talk shows and children’s programming to a wide range of music and comedy. For commuters, Virgin Media has installed a WiFi network in the London Underground, providing watch live television access while commuting to work.
As Virgin Media planned a rollout of their Virgin TV Anywhere platform in September 2012, it was critical they were able to view accurate metrics on the performance. The goal was to guarantee no major issues preventing customers in enjoy the new streaming service. It was essential for the cable provider to capture audience behavior and trends to further improve the overall experience.
Solution
Virgin Media utilizes Insights for real-time monitoring of each viewer’s experience. Insights shows audience reach and engagement metrics, which helps editorial, operations and marketing make intelligent decisions to improve engagement and economics. Insights shows metrics on video playback like buffering, start-up time, and resolution, along with real-time alerts, to make timely, accurate adjustments.
Result
Virgin Media is able to monitor their TV Anywhere customers in real-time across all their respective streaming devices. With in-depth metrics on audience engagement, they can make key decisions to improve the user experience. Using Insights and Real-time alerts, Virgin can see how every component in their video delivery chain is performing and take informed actions to elevate their video delivery.