Challenge
Ustream provides video streaming services to more than 80 million viewers and partners with premiere brands including NASA, Panasonic, Samsung, Logitech, CBS News, PBS NewsHour, Viacom and IMG Media. Ustream hosts streams from notable bloggers, artists, evangelists and politicians including President Obama. They provide a full video production and streaming platform including encoding, live event management, distribution and promotion.
Ustream uses a simple, effective platform to broadcast to millions from any browser and offers a scalable, social, feature-rich live streaming video for every user’s need. As Ustream allows individuals to stream their own broadcasts, they must ensure their offering works seamlessly, without bugs. In addition, Ustream wants to enhance the user experience with real-time, accurate intelligence.
Solution
Ustream’s content and research teams chose Conviva’s Insights to learn when a video is trending or gaining popularity, then in turn capitalize on the momentum to deliver a better user experience and content recommendation. Insights offers real-time visibility and alerts into the entire video delivery ecosystem to address any issues that arise and provide enhanced video delivery.
Result
Ustream began streaming video in a mature market. With Conviva’s support, Ustream is able to provide a premium solution, catering to world-class political, entertainment, and technology outlets. Conviva’s technology allows Ustream to scale and meet the needs and HD requirements of broadcast-sized audiences during their peak live events. Today, Ustream’s technical operations team uses Conviva to ensure live streams from Bonarroo, Six Nations Championship, Apple WWDC, PBS Newshour, AFL, Huffington Post and NASA are streaming at the highest quality and hiccup free.
"Ustream offers a scalable approach to live-streaming. It’s essential that we command an in-depth understanding and have full control of our playback experience. Conviva offers a complete view, which allows us to make adjustments in real-time and ensure the best experience for our viewers."
-- Brad Hunstable, CEO Ustream
