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Hope Frank | Chief Marketing Officer

Global Chief Marketing Officer

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UCI Track Champions League World Premier

Infinite Reality | December 7th, 2022

This sneak peak of the UCI Track Champions League’s future metaverse experience, delivered with series partners iR, was previewed around the final rounds of the 2022 UCI Track Champions League in London on 2-3 December and offered truly unique and immersive engagement opportunities to reach new audiences. Contained within a virtual rider helmet, the metaverse preview was accessible by desktop or laptop with no special equipment required.

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