Challenge
“All the News That’s Fit to Click” The New York Times daily newspaper has won 112 Pulitzer Prizes, more than any other news organization. Their website is America’s most popular news site, receiving more than 30 million unique visitors as well as 6 million video streams per month. In the past decade, they’ve grown their web presence significantly with original video content on both their website and App.
The NYT is investing heavily in their online video presence, and it’s paramount to improve their experience across web, mobile and tablet. NYT was looking for accurate visibility into current quality issues and support to effectively deliver online video. It is also essential that their internal teams understand audience behavior and trends in order to elevate the user experience.
Solution
NYT utilizes Insights for real-time monitoring of each viewer’s experience. Insights delivers audience reach and engagement metrics, which helps editorial, operations and marketing make intelligent decisions to improve engagement and economics.
Result
Using Conviva, the NYT has full visibility of their audience and quality metrics, enabling them to make smart decisions in terms of content, editorial, marketing and operations. Insights allows NYT to fine-tune every component in their video delivery chain to improve quality for each viewer. Real-time alerts notify where in the delivery chain interruptions are occurring which provides confidence in making accurate and timely adjustments.
"Being at the forefront of the news industry, we are creating a new generation of video content, therefore, delivering a sound, quality experience is essential for the New York Times. Partnering with Conviva’s expert team has helped us ensure we have full visibility and understanding of our video delivery."
-- Director of Video Product Management
