Hope Frank, Global Chief Marketing Officer, Wand AI
The CMO Is Becoming The Architect Of A Dual Workforce
When I joined Wand AI as chief marketing officer, I expected familiar first-week questions: Where is demand strongest? Which product feature is landing? What should marketing stop funding? Which customers are most mature, scaling the fastest? Then a strange management question arrived: Which members of my marketing workforce should be human versus agentic?
That question will reach every CMO sooner than many expect. Microsoft’s 2025 report found that 82% of leaders expected to use digital labor to expand workforce capacity within 12 to 18 months. Forty-six percent said their organizations were already using agents to automate complete workstreams, with marketing among the leading investment areas.
McKinsey estimates that technologies available today could theoretically automate 57% of U.S. work hours, agents accounting for 44 of those percentage points. Rather than predicting future headcount, these figures reveal a change in the unit of workforce planning.
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