Hope Frank, Chief Marketing & AI Officer, Gathid
Why Companies Must Finish Their Digital Foundation Before Scaling AI
Most enterprises wear a modern facade: sleek website, fresh logos, dazzling AI demos. But beneath the veneer, the digital revolution is stalled. The foundations remain unfinished. Customer data spans three disconnected generations, access rules are unclear, and workflows rely on CSVs and heroics.
Adding agentic AI to that environment doesn’t fix the fundamentals; it amplifies existing problems and increases risk.
This isn’t a niche problem. McKinsey estimates that 78% of organizations are using AI in at least one business function. A PwC survey found that 88% of companies are boosting their AI budgets for agentic AI adoption. The footprint is vast and growing.
As a global CMO, I’m pro-speed. Yet speed without structure creates brand, security and privacy risk. Before scaling AI, we need to finish the digital revolution: clean data, modernized pipelines and disciplined identity governance.
Do that, and AI compounds value instead of creating chaos.
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