Redbox Instant

Challenge

Redbox Instant is a hybrid monthly subscription service that combines online video streaming along with DVDs, Blu-ray and video games rentals via retail kiosks. The video streaming service is a joint venture between Redbox and Verizon. The service launched with 4,600 movie titles from media entertainment companies including EPIX, Lionsgate, NBCUniversal, Paramount Pictures, Relativity and Sony Pictures. Redbox titles can be purchased, in SD or HD quality and are available on iOS, PCs, Android, Xbox, Samsung Smart TVS, LG Smart TVs, and Google TV.

Redbox understood how important their domestic launch was for their audience. Their goal was to provide an identical high quality experience their customers had come to expect from their successful retail kiosk program. Before launching their VOD website, Redbox needed to build their online video workflow. Redbox also wanted accurate, in-depth visibility, across all devices, enabling them to prevent any issues with their steaming service. Finally, it was essential to understand audience demographics, behavior and trends to deliver an ideal viewer experience.

Solution

Redbox opted for Conviva’s expert services for end-to-end workflow consulting, to choose the best options across their entire video ecosystem. Redbox utilizes Conviva’s Insights to monitor each viewer’s experience across multiple devices, and leverages Insights to power and enhance customer service and retain valuable subscribers. Insights delivers audience reach and engagement metrics, enabling Redbox to make intelligent decisions to elevate the user experience.

Result

Using Conviva, Redbox is able to monitor and compare performance across all devices including Apple, Xbox and Samsung, providing complete visibility, enabling them to make informed decisions in terms of content, editorial, marketing and operations. Insights allows Redbox to fine-tune every component in their video delivery chain to improve quality for each viewer. Real-time alerts notify where in the delivery chain interruptions may occur in order to make timely, accurate adjustments.

"In launching our original streaming app, we desired support in building a smooth delivery system to ensure a stellar viewer experience. Conviva’s global intelligence and unsurpassed technology provides the visibility we required to make smart business decisions and improve the viewer experience for our customers."
-- Shawn Strickland, CEO