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Hope Frank | Global Chief Marketing & AI Officer

Global Chief Marketing & AI Officer

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Invisible Agentic Access

Hope Frank, Chief Marketing & AI Officer, Gathid

Identity Debt Is The Hidden Tax On The Future Of Work

For years, digital transformation promised efficiency. AI promised scale. Automation promised productivity without proportional headcount growth. And in many cases, those promises are being delivered. I've seen them firsthand. And yet, there is a hidden tax quietly accumulating inside modern enterprises, particularly inside marketing and customer-facing functions.

It’s not technical debt. It’s identity debt.

And in the future of work, I believe it may be the most underestimated cost driver in the enterprise.

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