Hope Frank, Chief Marketing & AI Officer, Gathid
Intent Is The New Identity: Why CMOs Must Lead The Next Era Of AI Governance
Identity has been the organizing principle of digital governance for years. We authenticated users, assigned roles and aligned permissions to organizational charts. As AI agents accelerate, identity alone is no longer enough.
Agents behave differently from humans, acting continuously, consuming data autonomously and making decisions at speed. What matters now is not just who an agent is, but why it is acting, for how long, with what data and under what constraints.
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