Challenge
Channel 4 is the fourth largest public service television broadcaster in the UK, experiencing tremendous growth, with nine million subscribers. Channel 4 strives to be innovative, experimental and distinctive in their services across television, film and digital media. Programming is available on all digital platforms as well as through traditional analogue transmission. Their portfolio includes E4, More4, Film4, 4Music, channel4.com, and 4oD, Channel 4′s bespoke video-on-demand service.
Real-time, accurate and complete data, with specific alerting capabilities is key for the television brand to troubleshoot issues arising in their online video ecosystem. Channel4 requires visibility to better understand audience behavior, support their 4oD registered and improve the viewing experience.
Solution
Channel 4 utilizes Insights for real-time monitoring of each viewer’s experience. Insights reveals audience reach and engagement metrics, which helps editorial, operations and marketing make intelligent decisions to improve engagement and economics. Insights provides data on the quality of experience (QoE) such as buffering, start-up time, and resolution, as well as performance metrics on the CDN, ISP and video player, across multiple devices, geographies and affiliates, along with real-time alerts.
Result
Using Conviva, Channel 4 tracks second by second comprehensive metrics on audience engagement and quality of experience (QoE), enabling smart decisioning in terms of content, editorial, marketing and operations. Insights allows Channel 4 to understand audience behavior, provide actionable intelligence to improve service and provide enhanced customer support. Today, Channel 4 is able to fine-tune every component in their video delivery chain. Real-time alerts notify where in the delivery chain interruptions are occurring providing the ultimate efficiency in making accurate adjustments.
"As one of the few top UK broadcasters, we have a responsibility to provide the best VOD experience for our subscribers. Partnering with Conviva’s expert technology team has helped us tremendously – ensuring full visibility and understanding of our video delivery.”
-- Bob Harris CTO
