Challenge
TV 2 Norway, with 92% household coverage, is the largest commercial television station in Norway. Since 2000, TV 2 has witnessed year-over-year growth in the popularity of online video due to its web TV subscription service, TV 2 Sumo, and its live TV service online, allowing Norwegian viewers to watch live simulcast channels, premium live sports coverage and thousands of hours of on demand television programing.
In addition to accommodating an increased volume of online viewers, TV 2 needs to ensure every member of its online audience is met with a high-definition, high-quality experience despite the inherit volatility of the internet. TV 2 needs complete visibility into their entire video delivery chain.
Solution
To address all of TV 2’s requirements, Conviva provides continuous, real-time insights across the entire audience and online video delivery ecosystem, enabling the Norwegian broadcaster to make quick decisions to improve quality. Through a powerful diagnostics and inference engine, Conviva isolates problems in video players, delivery networks and individual browsers. Real-time alerts notify where in the delivery chain issues occur, providing for swift diagnostics to remedy the situation.
Result
By watching each viewer, every second, TV 2 is able to see first-hand as the audience gravitates towards particular content. Additionally, TV 2 has a comprehensive view into content consumption trends and QoE metrics. Today, as more Norwegians turn to TV 2 for online content, they experience clear, crisp reliable video – free of buffering, stuttering and interruptions resulting in longer viewing sessions.
