Challenge
CBC Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The corporation is a leader in reaching Canadians on new platforms and delivering a comprehensive range of radio, television, Internet and satellite-based services. Deeply connected to regional preferences, CBC Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
With CBC’s plans to live-stream the 2014 Olympics, they need to ensure success with a smooth, quality viewing experience. As important for CBC, is continued growth across their diverse set of content. To achieve this, CBC requires video quality excellence, increased bitrates and lowered buffering, as well as better understanding of their audience for an enhanced viewer experience.
Solution
CBC partners with Conviva for both Insights and Precision to ensure video quality excellence. Insights provides CBC with the most in-depth, real-time view into what each individual viewer is seeing and how content is performing as well as the QOE of their video delivery. While Precision preemptively and automatically adjusts the bitrate and/or the source in midstream to keep the video at the highest quality possible while avoiding buffering or player errors.
Result
Precision takes action to improve the delivery of each and every stream. It is able to preemptively avoid quality degradations and outages, automatically. By mitigating the issue prior to any quality issues occurs, each user is ensured a personalized optimal viewing experience. The end result, CBC enjoys worry-free management of their video delivery and are able to focus on other strategic business initiatives. In addition, CBC integrated Conviva’s analytics inside their control room monitoring user experience 24/7 and displaying statistics on trending content to help editorial and research teams make intelligent decisions to improve engagement and economics.
"As CBC looks towards the 2014 Olympics, providing a quality experience online, one that properly reflects the premium content and brand of CBC, is imperative for our success. Real-time visibility and providing exceptional video quality without buffering and stuttering is important to our brand and our viewers – Conviva provides the solution for us.”
-- Rob Fullerton, Platform Product Manager, CBC
