Astro

Challenge

Astro is a leading integrated consumer media entertainment group in Malaysia and Southeast Asia with operations in Pay-TV and Digital Media. With a customer base of 3.5 million residential customers, approximately 52% penetration of Malaysian TV households, Astro offers 170 TV channels, delivered via satellite TV, IPTV and OTT platforms. Astro provides HD, 3D, PVR, VOD and Online Video services through Astro B.yond and Astro On-The-Go. Fulfilling its promise to bridge the digital divide for all of Malaysia, Astro offers NJOI as an entry-level DTH satellite TV service and is the country’s first non-subscription based satellite TV. Astro was awarded “2012 Brand of the Year” by Malaysia’s Putra Brand Awards for innovation, quality and corporate social responsibilities.

As Astro looked to stream the 2010 FIFA World Cup, they chose Conviva for up to date metrics on audience engagement and video playback performance across all devices. As a large network in Malaysia, Astro required QoE video performance data to ensure their sizable audience was able to watch their favorite VOD content with out issues or errors. In addition, Astro desired deeper intelligence into audience behavior, content preferences and viewing habits.

Solution

Conviva provided Insights for real-time metrics for online content, across multi-device platforms. With Insights, they have an in-depth view into playback performance throughout their end-to-end video delivery chain including the CDN, ISP and video player, across multiple devices, geographies and affiliates. Conviva’s real-time alerting enables Astro to fix the root cause of any video delivery issues. Insights also captures audience reach and engagement metrics to help editorial, research and sales make intelligent decisions to improve engagement and economics.

Result

Astro’s partnership with Conviva delivered a successful, quality live stream of the 2010 FIFA World Cup and continues to elevate their streaming services today. Astro’s technical operations team continues to rely on Conviva’s Insights and Subscriber Insights module to understand audience behavior and video performance. Astro is able to view their audience across Astro B.yond and Astro On-The-Go platforms, on multi-devices, with intelligence as to how their audience is engaging with content. Conviva’s real-time alerts fire when an error is detected within the video ecosystem. Astro‘s team leverages this intelligence for rapid decisioning to enhance the user experience.

"We have a reputation to maintain with our consumers, so we couldn’t risk the occurrence of poor online video while streaming the 2010 FIFA World Cup. With Conviva, our entire online audience was able to enjoy the best possible viewing experience during the matches without fail.”
-- Paul Dale, CTO Astro