Hope Frank, Global Chief Marketing Officer, Wand AI
AI Agents Need A Badge, A Boss And A Budget
In my last article, I explained that CMOs are becoming architects of a dual workforce. We must decide which outcomes belong to people, which can be entrusted to agents and where the handoff lies. That creates a problem: Before an agent joins the marketing team, the company needs to know who it is.
Imagine opening Monday’s dashboard and finding that an overnight marketing agent changed a media bid, suppressed 18,000 contacts and published new landing-page copy. Leaders would need to ask five questions: Which agent acted? What permission did it rely on? What customer data did it use? Who approved its financial authority? Who can stop it?
If the answers require a Slack investigation, the agent was deployed too early.
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