AEG

Challenge

AEG Digital Media is the leading provider of live broadcasting and production services for the digital media industry offering world-class streaming solutions and TV Everywhere services for brands including VEVO, ABC, CBS, Adobe, Oscars, Grammys, Emmys, Fox, Google, American Express. AEGDM has pioneered the use of custom video players that support multiple camera angles, social media widgets and photo sharing, and other custom elements to engage their viewers.

To maintain the highest quality content and extend user engagement, AEGDM required an accurate real-time view of their audience engagement and video QoE metrics. This broadcasting provider had no way of controlling or diverting issues that arose in playback, either from glitches with the video player, CMS, CDN or local IP network. AEGDM also required accurate metrics to power their decisioning for social, editorial and digital marketing.

Solution

AEGDM chose Conviva’s full online video solution including Insights for real-time analytics, and Precision forquality optimization. AEG also leveraged the Event Management Module which offers a granular and self-service live event reporting system. Using real-time global intelligence of each viewer’s experience and video delivery networks, Precision sees issues the user will encounter, including video start failures and buffering. Then automatically and preemptively, Conviva adjusts the bitrate and/or the stream source before any errors occur to ensure each user enjoys a personalized and optimal viewing experience. With real-time KPIs, Insights reveals audience reach, engagement and QOE metrics, to help editorial, research, operations and advertising teams make intelligent decisions to improve engagement for both digital and social initiatives.

Result

This tier-one provider of digital media technology partners with Conviva to deliver an online fan experience that has the same clear, crisp and reliable high-definition (HD) video as traditional television, yet offers the flexibility to be viewed from any device.

Media companies benefit by leveraging AEG’s production expertise in concert with Conviva’s continuous, real-time insights that “watch” each viewer, every second, and Precision’s inference algorithms that mitigate any quality issue before they occur. The result is an enhanced fan experience, longer viewing times and a higher return on investment. Additionally, AEGDM is able to leverage audience data for editorial, marketing and social media efforts. AEGDM has leveraged Conviva to ensure a high-quality, seamless live streaming experience for more than one hundred events including: 

The Oscars
AT&T Masters
The Grammys
Bonnaroo
The Royal Wedding
YouTube/IGN
Copa America
Carnival